Tesco became the target of a social media hate campaign over the weekend after the release of its annual Christmas advert, which this year features Santa Claus bearing a Covid vaccine pass.
Titled “This Christmas, Nothing’s Stopping Us”, the minute-and-a-half clip shows Britons enjoying this year’s festive season after lockdown restrictions last year meant the majority of friends and families could not come together.
But amid the joy, a news reporter tells shocked viewers that Father Christmas “may have to be quarantined” – before the man of the hour appears in front of a Border Control officer bearing his Covid pass to certify he has received both doses of a vaccine, and so can go ahead with his travel plans.
Despite the make-believe British public being overjoyed on screen, it was a different story offline as dozens of anti-vaxxers took to Twitter to launch a #BoycottTesco campaign in response to the commercial.
“Blimey … I bet Tesco bosses are sweating right now,” one man in Essex tweeted. “Who the hell thought it was a good idea to show a vaccine passport in their Xmas advert?!”
This story is from the November 15, 2021 edition of The Independent.
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This story is from the November 15, 2021 edition of The Independent.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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