“Millennials are the first demographic cohort not to become more right-wing as they age,” the report claims. That is down to a lack of home ownership, less stable employment and starting families later, it says.
But the prime minister’s apparent popularity among millennials, alongside evidence of some “right-leaning economic instincts”, could help the Tory party plot a path to winning the generation back, the report’s authors suggest.
Sebastian Payne, Onward director and one of the study’s authors, said: “Millennials are not becoming more right wing as they age, which is a serious long-term problem for the Conservatives.
“More home ownership and better jobs are critical to winning back their support but so too are taxes. They are ‘shy capitalists’ who prefer lower taxes instead of the government redistributing their income.
This story is from the May 30, 2023 edition of The Independent.
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This story is from the May 30, 2023 edition of The Independent.
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