Rishi Sunak has a new "side hustle". As well as being prime minster a job that requires him to get the British economy back on track, stop everyone from smoking, and win the next general election - the man with more than 3 million followers on Instagram has managed to find time for another key role: men’s fashion outfluencer.
Unlike an actual influencer, whose visual endorsement of a particular product or clothing item can cause a spike in sales and a rush on pre-orders, the outfluencer’s effect is the opposite. He can kill a look, or a style, or a beloved adidas Samba sneaker with just one picture, which happened last week when Sunak wore his pristine white, Dadidas footwear with narrow-cut trews and a crisply ironed white shirt during a Downing Street interview.
Public outcry and fashion outrage were so strong that on Wednesday Sunak was forced to issue a “fulsome apology to the Samba community” for killing the trend for the classic sneaker, which had been regarded as the “it” shoe of the moment.
この記事は The Independent の April 12, 2024 版に掲載されています。
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この記事は The Independent の April 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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