Up to two years old, a child cannot differentiate between advertisements and actual TV programmes. By the ages of three and six years old, a child can…
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Not tell TV programmes and ads apart
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Not separate entertainment videos and advertisements on YouTube.
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Probably have difficulty understanding that an advertisement is trying to sell them something
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Consider advertisements to be fun, helpful or entertaining
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Not always understand the messaging of the advertisement
The only way to combat this as a parent is to limit the time your child spends watching television or YouTube videos. They are not old enough yet to understand how ads work!
EFFECT ON SCHOOL-AGE CHILDREN
By seven to eleven years old, children…
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Can grasp that advertising is trying to make them buy something
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Can remember messages and slogans from the advertising they consume
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Might recognise some of the compelling techniques being used, such as exaggerating how good the product is, etc.
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May not be able to look critically at what the advertisement is doing
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May not realise that the product may not be exactly as described, or that any negative aspects are not being shown. (For example, with a cool game, excessive screen time could be harmful.)
Starting the conversation
This story is from the February 2022 edition of Mother, Baby & Child.
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This story is from the February 2022 edition of Mother, Baby & Child.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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