<div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><p id="1"><strong>@sahelichatwani</strong></p><div style="page-break-before: always; page-break-after: always;"><p id="1"><strong>Saheli Kukreja, 27</strong></p><p>Mum to Heer, 18 months</p><div style="page-break-before: always; page-break-after: always;"><p id="1">Saheli is a luxury fashion designer and a mommy blogger with a following of 52.3K, with whom she shares a peak into her life as mum and entrepreneur.</p><div style="page-break-before: always; page-break-after: always;"><p><img src="https://cdn.magzter.com/1314076000/1652708041/articles/GgNeCfVu_1652784046417/9926715444.jpg" /></p><p id="1"><em><strong>Insta account I love to stalk: Masoom Minawala</strong></em></p><div style="page-break-before: always; page-break-after: always;"><p id="1">I am a fashion designer and absolutely love dressing up. But when COVID hit followed by subsequent lockdowns, we were all stuck at home with nowhere to go. Since dressing up became a thing of the past, I decided to let my followers re-live their pre-COVID outings vicariously through styling reels and posts. That really propelled my presence in the digital space and there&rsquo;s been no looking back on my <strong>JOURNEY</strong> ever since.</p><div style="page-break-before: always; page-break-after: always;"><p><img src="https://cdn.magzter.com/1314076000/1652708041/articles/GgNeCfVu_1652784046417/MPleteCLz1652784237281.jpg" /></p><p id="1">The fact the lockdown gave us sufficient time to ourselves also meant that I had more time to create content, and people turned to social media for entertainment so they had the time to watch my videos too. But I also had limited access to resources, which is a business owner&rsquo;s nightmare. I got pregnant around the same time, and I was determined to have a maternity photo shoot, which seemed like an impossible feat. I wanted to use flowers as a prop, and even get myself a fancy maternity outfit to match the theme I had in mind.</p><div style="page-break-before: always; page-break-after: always;"><p id="1">However, given the situation, I had to make the most of what I already had, which sparked an incredible content idea&mdash;fashionable maternity outfits from clothes that already exist in your wardrobe. I was full-term by then, and had no clothes that would house my bump too! Who knew it would turn out to be such an <strong>ADVANTAGE </strong>for me. But being a fashion designer sure does have it&rsquo;s perks, and I was able rummage through my fabrics and put together some clothes for myself. This also gave my clothing label a much-needed boost, all of which wouldn&rsquo;t have been possible offline.</p><div style="page-break-before: always; page-break-after: always;"><p><img src="https://cdn.magzter.com/1314076000/1652708041/articles/GgNeCfVu_1652784046417/5164081722.jpg" /></p><p id="1">I now make videos with my baby girl, and we have a blast. I also do have my fair share of trysts with <strong>TROLLS, </strong>not everything is rainbows and butterflies. However, I chose to ignore it all and look on the brighter side of things, because the good outweighs that bad by all means. I&rsquo;m very particular about what I post, and choose to reveal only the parts that I want to. I&rsquo;m not someone who&rsquo;d take a video or photo of my baby doing something and post about it immediately. I upload to my page whenever I want, I&rsquo;m not driven by numbers&mdash; sometimes I don&rsquo;t post for 2-3 days at a stretch&mdash;I have a family to look after, a home to run and a business to grow. I make the most of my real-life moments, and the &lsquo;reel-life&rsquo; happens as and when I want it to!</p><p id="3">Song that best describes my relationship with social media:</p><div style="page-break-before: always; page-break-after: always;"><p id="1"><em><strong>Ek Pal ka Jeena by Lucky Ali</strong></em></p><p><img src="https://cdn.magzter.com/1314076000/1652708041/articles/GgNeCfVu_1652784046417/5246444588.jpg" /></p><p id="1"><strong>@yuvikasethi57</strong></p><div style="page-break-before: always; page-break-after: always;"><div style="page-break-before: always; page-break-after: always;"><p id="1"><strong>Yuvika Sethi, 36 </strong></p><p>Mum to Dhiyara, four years</p><div style="page-break-before: always; page-break-after: always;"><p id="1">Awarded among India&rsquo;s most influential personalities, Yuvika shares all things mommyhood, fashion and lifestyle with her 31K following.</p><div style="page-break-before: always; page-break-after: always;"><p><img src="https://cdn.magzter.com/1314076000/1652708041/articles/GgNeCfVu_1652784046417/3214448222.jpg" /></p><p id="1"><em><strong>Insta account I love to stalk: Malvika Sitlani Aryan</strong></em></p><div style="page-break-before: always; page-break-after: always;"><p id="1">Back when I had just delivered and looking after my newborn, it was such a difficult time for me. This was unchartered territory and besides my family, I didn&rsquo;t have any help. I had so many questions and not enough answers. Thats&rsquo;s when I decided to start sharing my own experiences in the hopes they it may help someone who is probably just as clueless as I am. Tips like how to massage your baby the right way, breastfeeding do&rsquo;s and don&rsquo;ts, and everything baby care&mdash;everything that I&rsquo;d learnt on my own from scratch is what I started writing about on my Instagram page. Slowly, brands started contacting me for associations, and that&rsquo;s how I started my <strong>JOURNEY</strong> into the digital space.</p><div style="page-break-before: always; page-break-after: always;"><p id="1">Initially, when I&rsquo;d just started out, it was a little <strong>DIFFICULT</strong> for me&mdash;keeping up engagement levels, trying to reach as many people and also give enough time to my daughter. But you just need to build a community that supports you, and that real solves half your problems. I got to connect with so many mums that otherwise wouldn&rsquo;t have been possible. I&rsquo;ve also built relationships with many leading brands in the country who have given me the opportunity to learn and grow in this field. I still remember my first brand association&mdash;content ideation, writing the script and tweaking it wherever necessary&mdash;and fast forward to now, where I am in a position that I have a team of people on board, it&rsquo;s been an uphill climb for me and I&rsquo;m so grateful for it.</p><div style="page-break-before: always; page-break-after: always;"><p><img src="https://cdn.magzter.com/1314076000/1652708041/articles/GgNeCfVu_1652784046417/5376464668.jpg" /></p><p id="1">Of course, it&rsquo;s taken me a lot of <strong>TWISTS AND TURNS </strong>to get to where I am. When I just started, I wasn&rsquo;t comfortable sharing anything about breastfeeding and lactation. I had many top-notch international brands reach out to me who were ready to pay me a substantial amount for the association, but I just wasn&rsquo;t ready. I wanted to maintain a certain amount of privacy for Dhiyara on social media. I also didn&rsquo;t want her to be spoilt with gifts from brands or have her wardrobe lined up lavishly. I try to limit what brands share with us. I don&rsquo;t want her to grow up feeling entitled, and want her to have as normal an upbringing as any kid. At the same time, I do try to enjoy the perks of the job, one of them being <strong>PEOPLE RECOGNISING </strong>you on the street. I love when a follower comes up to me and tells me how much they appreciate my work. Sometimes, I&rsquo;d get a DM saying they spotted me somewhere and I instantly tell them to please come to me and say hi, because I love interacting with them. They&rsquo;re like my virtual family, who are there with me on the good and bad days, especially on the bad days. Sometime back I went on a digital detox and I got a number of messages asking if I&rsquo;m okay. Some of them who have been following me since day one have literally watched Dhiyara grow up! They know everything there is to know about her, and I love being on this journey with them.</p><div style="page-break-before: always; page-break-after: always;"><p id="1">Song that best describes my relationship with social media:</p><p id="2"><em><strong>Ek Doosre Se Karte Hain Pyar Hum</strong></em></p>

MUMS ON THE WEB - @sahelichatwani & @yuvikasethi57

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.