1. Match your brand's values, target audience, and message
Every part of your content should tell your brand's narrative. This includes your photos as well as the wording and user experience on your website. All of the decisions you make here determine which models you will use, what types of product images you will require, and, ultimately, what style they will have.
A new brand?
If you're beginning a new company, looking for inspiration in magazines and lookbooks - even other brands you respect - and putting it into a moodboard might be a wonderful place to start. The goal here is to inform your marketing from the top down so that all decisions are consistent with your brand values.
Do you already have content?
Make an effort to maintain consistency If you already have a well-established brand, you must match all of your existing marketing materials to your visual content. Of all, brands seldom remain static in fashion, so every new campaign or piece of content must represent your growing brand image - whether it's campaign-based or long-term.
Consistency attracts customers
Product imagery will always benefit from viewers being able to compare styles more easily. Online shoppers look at a lot of things, and they'll stay on your site longer if it's easier to browse imagery. Reshoot or recreate content to ensure that your brand maintains a high quality feel.
Consider the types of images that your target audience reacts to
Consider your target market and how your brand fits into their life. To construct buyer personas, ask questions such as 'Are they sporty?' 'What publications or blogs do they read?' and 'Where do they spend their leisure time?.
This benefits everyone involved in the process
This story is from the December 2022 edition of Asian Photography.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2022 edition of Asian Photography.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Ethics of Wildlife Photography: Shooting and Editing
Wildlife photography is a captivating art that brings us closer to the beauty of nature and its inhabitants. However, it comes with a significant ethical responsibility. Wildlife photographers have the power to shape how the world perceives animals and their habitats, but this power also comes with the need to act with integrity, both in the field and during the editing process. This article explores the ethical considerations in wildlife photography, focussing on two critical aspects: shooting and editing.
THE ART OF CREATING COMPELLING WILDLIFE PORTRAITS
Wildlife photography is a mesmerising genre, where the beauty of nature meets the technical skill of the photographer.
HOW TO STAY SAFE WHILE PHOTOGRAPHING WILDLIFE
Wildlife photography offers a unique and exciting opportunity to capture the beauty of animals in their natural habitats. However, it also comes with risks, both to the photographer and the wildlife. Proper precautions must be taken to ensure that both parties remain safe. Here’s a guide on how to stay safe while photographing wildlife.
Mastering Animal Behaviour: Understanding wildlife to improve your photography
Wildlife photography is an art that goes beyond having the right equipment or perfect lighting.
A Mission for Preservation
From the wild lands of Kaziranga to the battlegrounds of Masai Mara, Jayanta Guha's passion for wildlife conservation burns bright as the sun. His unique way of capturing often-endangered animals have brought him a lot of praise and accolades over the 5+ years of his photography career. Asian Photography caught up with him about his passion for wildlife conservation, his unique style & workflow and his future.
Framing The Future
A hobby that started with casual safaris, Ratish Nair's career has seen him embark on various new journeys. Today, we see him with a new-found passion of teaching and wanting to give photographers high-quality experiences under his guidance and expert tours. Asian Photography caught up with him about his passion for mentorship, his experiences on the field, mishaps and more. Excerpts:
ATR - For a Cause
Not many can achieve a feat that wildlife photographer Aarzoo Khurana has. Not only is she a popular wildlife photographer - she is also, perhaps the only photographer to have visited All Tiger Reserves (ATR) under a specific time for her ATR project. Asian Photography spoke to her about her passion, wildlife conservation and her project, which is now exhibiting in different parts of the country. Excerpts:
The Chennai Photo Biennale is back
The Chennai Photo Biennale is back with the fourth edition, featuring a host of exhibitions and programmes from 20 Dec 2024 till 16 March 2025.
DJI launches Osmo Action 5 Pro starting at ₹35000
DJI has unveiled its latest action camera, the Osmo Action 5 Pro, boasting several industry-first features that elevate it to professional standards.
Nikon India announces NIKKOR Z 50mm f/1.4 at ₹79,995
Nikon India Pvt. Ltd. introduces the NIKKOR Z 50mm f/1.4, a full-frame, FX-format compatible Z mount lens with a 55 mm diameter mount that provides abundant light and great flexibility of expression.