The trick to effective culling

There’s more to picking pictures to present than you might think… Here are some tips to help you pull the diamonds from the rough

- Paul Wilkinson

Almost every article or tutorial you see in the photography world focuses on creating photographs, from the use of light, the composition, the equipment you use, or the post-production magic that you’re going to apply. But it is the photography that you select and show to the world that, ultimately, defines you. The image cull is as crucial as the creation – and it’s never easy! Here are a few things to consider when choosing your images.

Know your brand

You must have a clear idea of the brand you wish to portray, whatever that may be. Stick to it. If you need to, print out your brand guidelines, so you have them close to hand. Try and be consistent in what you show so that your style becomes recognizable to anyone.

Be worthy of a pro

Every photograph you show to a client or include in your portfolio must be worthy of you as a professional photographer. There must be something about each picture that sets it above those a parent or a friend could have simply taken on their camera phone. Each image must also be technically sound – usually meaning they’re pin-sharp and exposed well (though this is a creative decision!)

Be objective