The tourism landscape in Rajasthan is flourishing and with the launch of new media campaign “Jane Kya Dikh Jaye” many more domestic tourists are visiting Rajasthan to explore the lesser known destinations, says Pradeep Kumar Borar, Special Secretary and Director, Tourism, Government of Rajasthan, in conversation with Elets News Network (ENN).
Please tell us a bit about your marketing and promotion focus plan for 2018-19.
Our marketing strategy is aimed at promoting Rajasthan’s offering beyond what is already known through media and influencers, digital and social media campaigns, and on-ground activation. The coordinated effort will bring to life different and new experiences in Rajasthan from the eyes of various travellers and explorers enchanted by Rajasthan. Further, in our bid to make Rajasthan a favoured destination for domestic and international travellers, the government, in recent years, has increased the tourism budget.
This story is from the July 2018 - Rajasthan Special Issue edition of eGov.
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This story is from the July 2018 - Rajasthan Special Issue edition of eGov.
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