BRACE FOR IMPACT

How Chinese free-to-play RPG GENSHIN IMPACT conquered the world.

-  Steven Messner

When Genshin Impact launched last year, no one saw its huge success coming. It was obviously pretty, sure, but it was also easy to write off as another Chinese free-to-play mobile game filled with microtransactions and high-pitched fairy sidekicks. What wasn’t apparent was how it would transcend the negative stereotypes, pulling inspiration from beloved classics like Nier: Automata and The Legend of Zelda: Breath of the Wild to create an RPG that manages to feel both nostalgic and innovative. Or how its developer, MiHoYo, would come to exemplify China’s evolving games industry.

In the span of just a few months, MiHoYo has become one of China’s most prestigious gaming companies. And since its 2020 launch, Genshin Impact has raked in an estimated $874 million and still continues to pull in around $175 million a month – and that’s just from mobile players alone. To put that in perspective, it took Fortnite’s mobile version nearly two years to cross the billion dollar threshold. Genshin Impact is not only fantastic, it’s also the biggest global launch of a Chinese game in history. Not bad for a company that, just a decade ago, was made up of just three anime nerds who were fresh out of university.

OTAKUS SAVE THE WORLD