Stephen Delaney of Geoffrey Butler Cycles talks us through the issues he encounters when serving women customers.
CW: Why do women come to the shop?
GB I think a lot of women want to come into a store at first, at least when they start out, because they want to see the bike. Some will still just go online and get the best deal — obviously there’s the usual cross-section. I know bike shops aren’t always easy, for men as well as for women, but we’re laid-back and don’t make anyone feel uncomfortable. I’ve got a good group of regular women customers between an age range of 20-somethings through to the sixties.
CW: Is the bike-buying process different for women?
This story is from the June 20, 2019 edition of CYCLING WEEKLY.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 20, 2019 edition of CYCLING WEEKLY.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
CLASSIC BIKE - JOHNNY BERRY
Johnny be good at making beautiful lightweight bikes
UK SCENE - WUNDERKIND HUDSON WINS YORKSHIRE CX
Newly crowned junior hill-climb champ shows his versatility by winning round seven on the mud
WATT WORKS FOR ME TADEJ POGAČAR
The man himself - subject of this special issue - explains the key performance changes behind his record-breaking year
11 WAYS TO POG-UP YOUR PLAN
Tadej Pocačar's performance is out of reach but you can adapt his training to raise your game. Chris Marshall-Bell consults the experts to find out how
Why do modern aero bikes look less aero?
Are today's aero bikes really faster, or is marketing just getting better? Joe Baker investigates...
REVIEW OF THE YEAR
An Olympic year is always special and the cycling season once again delivered a year of highs and lows, from Pogi's triple to Katie Archibald's pre-Olympic trip
MEET THE PARENTS
What made Tadej Pogačar the phenomenon he is today? Chris Marshall-Bell went to Slovenia to meet his mum and dad, Mirko and Marjeta
HALF MAN HALF GOAT
Tadej Pogačar may have had a phenomenal season, but has he done enough to cement his status as the greatest of all time? Chris Marshall-Bell weighs the arguments for and against
Lefevere cashes in his chips and leaves cycling management
The news that Patrick Lefevere will step down as Quick Step boss marks the end of an era, after 22 years in charge
Mathieu van der Poel weighs up skipping Tour de France
Dutchman hints at missing Tour in favour of mtb Worlds bid, reports Tom Thewlis from Dénia, Spain
