It might not just be the association with the Chinese mobile maker that puts Mahendra Singh Dhoni’s latest endorsement under public scrutiny. Is the former Indian captain and current Chennai Super Kings conveying another intention as well?
At a time when the Board of Control for Cricket in India (BCCI) had to suspend the title sponsorship of the Indian Premier League 2020 because of its connection with the Chinese mobile maker, VIVO, Dhoni has shocked fans and Indians alike by confirming his endorsement deal with Oppo, another Chinese company.
Public sentiment and the Indian government policy have been against Chinese made products, apps, and endorsements since tensions along the LAC intensified over reported Chinese incursions into Indian territory. It has only added to the intense aggravation against China since the coronavirus took on global proportions.
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