GPS Analysis Is The Future
Racing Ahead|August 2017

Will Duff Gordon, CEO of Total Performance Data, talks to Racing Ahead

Will Duff Gordon
GPS Analysis Is The Future

Our aim has always been to combine our passion for racing with our technical know-how to create an experience that improves the sport for bookmakers, racecourses, owners, trainers, fans and punters.

I have been an avid racing fan and racehorse owner for many years. When I served on the ROA (Racehorse Owners Association) Council, I was their youngest ever member. Seeing racing through new eyes, plus my professional background in a market data firm, led me to develop an idea to update the sport through in-running data. With new technology and statistics the appeal of racing would widen and new betting products would help to bring it to a new generation.

We started off with a small team passionate about horse racing, all on the same wavelength: that racing was ready for a data revolution. With other sports treated to increasingly available and accurate in-play data, it was clear that racing was losing ground.

How?....

Put simply, we use the latest Global Navigation Satellite System (GNSS/GPS) technology, fitting our own trackers into the horses’ saddlecloths, to deliver realtime positioning coordinates during races.

This story is from the August 2017 edition of Racing Ahead.

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This story is from the August 2017 edition of Racing Ahead.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.