Manjappada KBFC has taken the concept of club fan culture to the next level
UNTIL THE invention of the cash-rich Twenty20 cricket league—the Indian Premier League—in 2008, the country never really had a “club fan” culture. The revolution in 2008 was not only a boon for cricket, but for all sport in India. It brought about a transformation in the way sports is looked at, from a fan’s perspective.
This story is from the April 2018 edition of Sports Illustrated India.
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This story is from the April 2018 edition of Sports Illustrated India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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