Social media has played an integral part in the IPL’S GROWTH over the past 10 years and one can expect its role to grow in the coming years.
The Indian Premier League is in its 10th season this year, and it has been a rollercoaster ride for cricket’s biggest league ever since its inception in 2008. The tournament has been embroiled in controversies, but it still manages to attract a lot of eyeballs. The league is a hit not only on ground, where it is usually played in front of full stands, but also on the social media, which has played a pivotal role in its growth.
“IPL is the number one sports and entertainment property in the country; last year there were about 10.6 million tweets during the course of the season. So you can imagine the volume of conversation it generates,” says Aneesh Madani, head of Sports Partnerships for India and South Asia at Twitter.
This story is from the April 8, 2017 edition of Sportstar.
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This story is from the April 8, 2017 edition of Sportstar.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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