A huge and young audience is flocking to the 'ask and you shall receive' platforms for communication and commerce.
One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.
In fact, younger, highly desirable consumers like teens and young adults don’t even use email anymore. (Email your teen right now and see how long it takes for a response, if you ever get one.) They communicate almost exclusively through apps.
So, over the past few years, we’ve seen the rise of messaging apps like Snapchat, WeChat, WhatsApp, Kik and, of course, Facebook Messenger.
Until recently, their massive audiences have been largely untapped by advertisers. There are more monthly active users of messaging apps than social networking apps: about 3 billion vs. 2.5 billion. The top four messaging apps—WhatsApp and Messenger (both owned by Facebook), WeChat and Viber—have nearly 3 billion users alone. When you dig into just the Facebook properties, WhatsApp has 1 billion users and Facebook Messenger has 800 million monthly active users.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
