She's Perfect Barbie. He's Scene-stealing Ken. Their Life in Plastic Looks Fantastic
AppleMagazine|July 28, 2023
For someone who’s 11.5 inches tall and weighs under 8 ounces, poor Barbie’s had to carry an awfully heavy load over the years on that slender, plastic back of hers
She's Perfect Barbie. He's Scene-stealing Ken. Their Life in Plastic Looks Fantastic

Welcomed as a trailblazer in 1959 — An adult doll! With actual breasts! — she was nonetheless branded an anti-feminist a decade later when women’s rights marchers chanted “I Am Not a Barbie Doll,” referring to her unrealistic body type (and perhaps ignoring the fact that she was single, a homeowner and a career woman).

As years went by, Barbie had her hits (adopting a more inclusive body type, running for president) and misses (exclaiming “Math class is TOUGH!” — ouch). Through it all, this lightning rod in tiny pink heels remained uniquely talented at reinventing herself.

Which is why it makes sense that now, writer-director Greta Gerwig takes Barbie in more than one direction – in every direction, really – in her brash, clever, idea-packed (if ultimately TOO packed) and most of all, eye-poppingly lovely “Barbie,” the brand’s first live action movie.

Is it a celebratory homage to Barbie and her history? Yes. Also a cutting critique, and biting satire? Yes, too. The film is co-produced by Mattel, and they must have felt skittish about some elements — perhaps not Will Ferrell’s reliably buffoonish Mattel CEO, but a far more serious scene where a young girl accuses Barbie of making girls feel bad about themselves. The movie’s also about gender dynamics, mothers and daughters, insidious sexism ... and more.

This story is from the July 28, 2023 edition of AppleMagazine.

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This story is from the July 28, 2023 edition of AppleMagazine.

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