THE NEW iMAC 24”: A NEW ERA FOR DESKTOP COMPUTING BEGINS

It was perhaps one of Apple’s most anticipated product refreshes of all time, and at its Spring Loaded event, the Cupertino company did not disappoint.

Apple’s iconic all-in-one desktop computer has been overhauled from the ground up, sparking a new era for the Mac.

AN ALL-NEW DESIGN

At last year’s Worldwide Developers Conference, Apple confirmed plans to transition away from third-party computer chips towards its own custom-designed silicon. Fast-forward six months, and the first M1 Macs were born, with the Mac mini, MacBook, and MacBook Pro given new leases of life with record-breaking internals, taking the Mac into a new direction. Speaking of the M1 chip ahead of its launch, Apple’s CEO Tim Cook said that “Apple silicon will make the Mac stronger and more capable than ever. I’ve never been more excited about the future of the Mac,” promising to overhaul the entire product portfolio within 2 years.

Where the first batch of M1 Macs focused exclusively on internals, the new iMac offers a more comprehensive refresh, enabled by the system-on-chip architecture and amazing power efficiency of M1. Compared to the previous generation iMac, the logic board and thermals are dramatically consolidated and reduced in size, which aids in the stunning new design of the computer, which effectively allows the side profile of the iMac to “disappear”. According to Apple, the new compact design, brought about by huge innovations internally, have helped to reduce the size of the iMac by half, and thanks to seven striking color options - green, yellow, orange, pink, purple, blue, and silver - Apple harks back to a bygone era of the original Mac range, available in plastic colors that represented change and excitement.