Turn It Up: Apple Launches Airpods Pro

Seven months after the launch of the second-generation AirPods, Apple has lifted the lid on the AirPods Pro, professional wireless earbuds for the music-mad and sports-obsessed.

This week, we go hands-on with the new AirPods and explore their impressive Pro features…

STUNNING NEW DESIGN

In just three short years, Apple has revolutionized the wireless audio experience with the AirPods, and now a slew of competitors are offering their own alternatives, like the Google Pixel Buds, the Samsung Galaxy Buds and most recently the Microsoft Surface Earbuds, which have received rave reviews despite the pricey starting tag of $249 coincidently, the same price as the new AirPods Pro, Apple’s premium version of its now iconic AirPods earbuds product.

Indeed, the AirPods Pro take the AirPods experience to new heights, offering a breakthrough design and a stunning lightweight, in-ear experience that has been designed around comfort and fit. Unlike the original AirPods, which some have labeled as uncomfortable or unusable, the new AirPods Pro feature three different sizes of soft, flexible silicone ear tips that conform to the contours of each individual ear. In fact, Apple has promised a unique onboarding experience that encourages users to try each size for comfort and fit before settling on a favorite. The Ear Tip Fit Test, as Apple calls it, is designed to ensure users get the best audio experience from AirPods Pro by testing the quality of the seal and identifying the best ear tip size for them. As soon as users place AirPods Pro in each ear, Apple uses advanced algorithms to measure the sound level in the ear and compare it to what is coming from the speaker driver. In just a couple of seconds, Apple can detect whether the ear tip is the right size for the user or whether it should be adjusted to offer a better seal - a truly personalized AirPods experience.