Sleight Of Brand
2017 has been an interesting year for Apple.
The tech giant’s crowning moment of the last 12 months was undoubtedly celebrating its 10th anniversary. The launch of the long awaited iPhone X that followed - the device, armed with FaceID and no Home button – has since revolutionised the smartphone market as we know it, setting the bar for innovative mobile technology for years to come.
On the flip side, Apple also starts 2018 trying to erase the memory of a few incidents from an otherwise successful year. These include delaying the launch of the HomePod until 2018, and allowing one of the most vulnerable security breaches imaginable back in November, when it was revealed that anyone with physical access to a macOS machine could access and change personal files on the system without needing any admin credentials.
This story is from the January 2018 edition of CNME.
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This story is from the January 2018 edition of CNME.
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