Interior Photography

If you’re selling a home or advertising a business, high-quality interior photos make a huge difference. We show you how.

- Ben Pitt

MOST PHOTOGRAPHERS HAVE one or two subjects that they prefer to shoot: perhaps portraits, wildlife or something more specialised such as macro or drone photography. We don’t know many people who specialise in interior photography – that is, photographing the insides of buildings. It’s an interesting discipline, though, and one that presents a number of transferable skills.

High-quality interior photography is crucial when it comes to selling a home. The estate agent industry is increasingly moving online, with low-cost agents doing little more than uploading details of homes to Rightmove. With no-one actively promoting sales, it’s down to the photos to grab people’s attention and convince them to arrange a viewing.

If you appoint a high-end estate agent that charges a big commission, they can justify hiring a professional photographer with all the specialist skills and experience. If, however, you’re just paying a low, flat fee, you can expect only some basic snaps.

Estate agents must comply with Consumer Protection from Unfair Trading Regulations, which state that photos can’t be misleading. As a result, most estate agents won’t just take it on trust that any photos you submit are true representations of the property you’re selling. However, they may be happy to use them once a member of staff has inspected the property. It’s worth discussing with the estate agent what their policy is before you appoint them. You should also take it upon yourself not to mislead potential buyers, as it could come back to bite you.