Looking forward, IMARC Group expects the market to reach INR 508.4 Billion by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028. The expanding dairy industry and the changing dietary patterns of consumers are primarily driving the India ice cream market. Additionally, the inflating disposable income levels, the widespread adoption of online food delivery models, and the growing investments in promotional campaigns, marketing strategies, celebrity endorsements, etc., are further catalyzing the market growth. Besides this, the increasing investments in product innovations, such as the development of preservative-free, dairy-free, and genetically modified organism (GMO)-free ice creams, are acting as significant growth-inducing factors. Moreover, numerous technological advancements in the production process, the rising popularity of exotic ice cream flavors, and their easy availability via online and offline organized retail channels are augmenting the market growth across the country. Apart from this, strategic collaborations between leading manufacturers and international ice cream brands are also bolstering the market growth. Furthermore, continuous improvements in cold chain infrastructures, including procurement of trained operational and servicing personnel, the introduction of temperature-controlled storage spaces, application of efficient management procedures, etc., are anticipated to fuel the India ice cream market over the forecasted period.
Introduction:
This story is from the JUNE - 2023 edition of Food & Beverages Processing.
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This story is from the JUNE - 2023 edition of Food & Beverages Processing.
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