Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed, according to Watchful Technologies, an Israeli-based artificial intelligence firm that analyzes apps and has tracked the feature.
The test doesn’t mean Amazon will roll out the widget to the public in its current form — or at all. Alyssa Bronikowski, an Amazon spokesperson, declined to say if the company has plans to introduce the feature to all its customers. In a statement, Bronikowski said the company is “constantly testing new features to help make customers’ lives a little easier.”
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