HOTELS RETHINK THE CONCIERGE: FROM SELFIES TO SUSTAINABILITY

Looking to increase your vacation selfie game? Don’t worry, Eduardo Vallin has you covered.

As “Instagram concierge” at the W Punta de Mita hotel in Mexico, Vallin helps guests locate and take the best social media-worthy photos while they bask in that vacation glow.

“One of my favorite parts of the job is seeing the pictures come to life,” Vallin said. “I enjoy getting to know the person through their Instagram aesthetics and interests and then creating a personalized tour, then finally seeing the finished product on their Instagram.”

His is just one of a variety of creative concierge jobs that hotels and resorts have introduced in recent years.

In Aruba, Bucuti & Tara Beach Resort recently introduced a “carbon offset concierge”; Jareth Vermeulen helps guests offset the environmental impact of their flights to the carbon-neutral hotel by purchasing carbon emissions offsets. Guests can do this on their own or have Vermeulen assist them. Though the position is new, Vermeulen had been offering sustainability tours of the property as sustainability manager.