Cross - Body Cool
Emirates Woman|February 2018

What do you get when powerhouse influencer Ascia AKF joins forces with Aigner in a cutting-edge collaboration? A brilliant bag, that’s what…

Cross - Body Cool

When bloggers first took hold of the scene way back when, there was a level of accessibility that made us all feel we could do it. If they could, why can’t I? A profile is easy enough to set up – username, password – click and done. You are the only you. The abyss of possibility opens up when a sideline passion takes shape and becomes your bread and butter. Such is the nature of blogging. Anyone who’s anyone can jump on the bandwagon and purvey an aesthetic true to who they are. But it’s not just a hapless Instagram post anymore – that no longer cuts the mustard. To be an influencer, you work on the self. You take ownership of who you are, who you want to be and who you choose to collaborate with. You are the director of your own path. That’s what Ascia AKF did. The 28-year-old fashion blogger, model and designer fed her over two million followers all the right food for thought. Now, the fashion-forward Kuwaiti star has collaborated with Aigner and has designed a bag which we've already fixed our gaze on in hopes of it manifesting in front of us. Why? Because it's the kind of bag we'd carry from desk to dinner. Clever girl...

You have your fingers in many, many pies! Why did you want to collaborate with Aigner?

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