Is One Of The Regions Hottest Designers, We Get The Low-Down On Her Inspiration For All-Things Design
How does your Middle Eastern heritage inspire your collections?
It doesn’t directly dictate collections’ design and aesthetic but the strong sense of innovation and forwardthinking mindset of the Middle East has always guided how the brand functions. What has always kept it grounded to its Middle Eastern roots is the fact that all of our production takes place in the UAE, based out of my atelier in Fujairah. It has been creating the collections since 2012. I’m so proud that we’re able to do that, and to maintain an international standard through local production with a highly skilled team. While we source all of our fabrics from France and Italy, it has always been essential that the pieces are produced in the UAE.
This story is from the April 2019 edition of Emirates Woman.
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This story is from the April 2019 edition of Emirates Woman.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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