The Green Beauty Guide

Every year the world gears up on 5 June to celebrate World Environment Day and spread environmental awareness. How do you plan to make your valuable contribution? Mona Punjabi suggests choosing eco-friendly and organic make-up.

Did you know that most of our conventional personal care and beauty products are laced with harsh chemicals such as lead, mercury, aluminum, etc.? Many such harmful ingredients are sourced through extensive mining which causes pollution, destroys miles of land, kills the beautiful flora and fauna and causes more damage than good to our skin. On World Environment Day, let us pledge to befriend natural and organic make-up and do our bit to support Mother Nature!

TIMES HAVE EVOLVED!

Gone are the days when we had only a handful of cosmetic products to choose from. Today, you simply stroll down a cosmetic store and can get easily confused, as you look through the vast variety of natural and organic beauty products available on display. Thankfully, the natural and organic beauty market has grown with leaps and bounds. Also, with the ubiquity of the Internet and social media, the advertising and marketing of these natural products is also fairly convincing and widespread. So, how does one choose the right product? Here’s a rundown on everything you need to know before you dive in, skin first.

NATURAL VS. ORGANIC MAKE-UP

Natural beauty products are ones that are manufactured using ingredients that ‘grow naturally’. These products are primarily free of artificial fragrances, artificial colorants or other synthetic additives. They also lack parabens and sulfates and are typically produced using minimal to no processing.