The Y Chromosome Makeover
HAIR|October 2018

The beauty industry has evolved and today it explains how men are one of the most important parts of this sector. GITA HARI explains how beauty is now a mans domain as well.

The Y Chromosome Makeover

The advent of men’s salons has made them step out in style with an air of flamboyance. The long cherished domain of exclusive beauty parlours for ladies now compete with unisex salons with an equal number of the opposite sex walking in for a clean-up.

Beauty has encroached into the macho territory and how! An array of men’s beauty products like cleansers, moisturisers, face masks, hand and body lotions, and more have invaded dressers and bathroom cabinets, jostling for space with their female counterparts. Sales of men’s grooming products have seen such a steady rise that it out beats the demand for women’s products.

ON THE FOOTSTEPS OF ROCK STARS

Rock stars started the trend of waxed chests and the well-travelled folks lapped it up. Guys between the age of 20 and 50 have no inhibitions to be regular salon clients. While older men generally go in for facials, manicures and pedicures, younger men are into body clean-ups and hair colouring. And to put it in a more subtle manner, waxing is in rampant demand. Men don’t generally request for waxing or threading appointments across the counter, but have it done later.

According to the 29-year-old Aniket Karia, Founder of FMCG start-up, All Heart, “With all the dirt and pollution in the city, everyone irrespective of the gender, must get a facial done regularly. Facials, candle wax treatment and foot massage are de rigueur in my beauty schedule.”

This story is from the October 2018 edition of HAIR.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 2018 edition of HAIR.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HAIRView All
How To Create Headline Grabbing Images
HAIR

How To Create Headline Grabbing Images

Planning a stunning photoshoot of your collection? International artistic director Cos Sakkas urges you to follow his tips for creating headline-grabbing images.

time-read
2 mins  |
October 2021
Top Hairstyles To Get You Festive Ready!
HAIR

Top Hairstyles To Get You Festive Ready!

The stunning season of celebrations is here! These top hairstyles will get you festive ready and explode your Instagram feeds in the coming weeks.

time-read
3 mins  |
October 2021
Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season
HAIR

Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season

Here’s a quick tutorial on dazzling makeup trends to inspire you to go all out this festive season.

time-read
3 mins  |
October 2021
Skinimalism, The Hottest Beautytrend Of 2021
HAIR

Skinimalism, The Hottest Beautytrend Of 2021

Let’s bring the raw, real, magical and unapologetic you to the vanity table, says NIMMI MATHAI.

time-read
4 mins  |
October 2021
SOPHISTICATEd & SEAMLESS
HAIR

SOPHISTICATEd & SEAMLESS

The signature outcome of my French Balayage experience was very natural looking and seamless, informss RACHNA VIRDI.

time-read
1 min  |
October 2021
Hot Hair Hues: The BTS Inspiration
HAIR

Hot Hair Hues: The BTS Inspiration

When it comes to hair fashion, Korean troupe BTS exceeds all expectations.

time-read
5 mins  |
October 2021
A NEW CHAPTER IN MAKEUP
HAIR

A NEW CHAPTER IN MAKEUP

hair shares 10 lesser-known facts of Parisian makeup expert Violette and her story of becoming Guerlain Creative Director of Makeup.

time-read
3 mins  |
October 2021
The Beauty Insider's Guide
HAIR

The Beauty Insider's Guide

We tell you what’s new in the world of beauty this season...

time-read
3 mins  |
October 2021
hair Today
HAIR

hair Today

We tell you about the latest buzz in the hair industry!

time-read
2 mins  |
October 2021
beauty Today
HAIR

beauty Today

We tell you about the latest buzz in the beauty industry!

time-read
2 mins  |
October 2021