Amidst the explosions of the penny-pinching Indian intimate wear players and the unrestrained influx of the swanky International brands, the stunning saga of Bodycare international was weaving a new history in the golden pages of Indian intimate wear industry. It is a story of unwavering determination and resilient strife embodied in the DNA of several generations that grappled not for months or years but for decades to finally find their foot at the peak of this industry.
TODAY’S TITANS DRIVING THE BRAND
Ennobled as India’s most bankable intimate wear brand, Bodycare International has stunned the biz charts with a stupendous growth curve of 15 per cent year-on-year growth sketched in the last 5 years. Booming under the navigation of the sagacious visionary Mr. Satish Gupta, the chairman, founder and managing director of Bodycare International; and driven by the distinguished directors Mr. Sachin Gupta, Mr. Amit Gupta and Mr. Mithun Gupta, Bodycare has carved a path to the apex of this industry. With the triumphant trio astutely managing the bridles of the company and the maestro pathfinder illuminating their way, the company is smoothly sailing towards the no.1 position not only in the domestic markets but also in the global listings.
But it was never a journey in still water, there were storms and cyclones that they managed to weather, without compromising the basics on which the foundation of Bodycare was laid. It is their unshakable philosophies, that they maintained even in desperate times, which have made this humble brand an emblem of trust, quality and excellence. Empowered by these rare values, today Bodycare is a brand celebrated in every nook and cranny of the country. An aspiring brand for the middle class, a choice of comfort for the upper middle class and a smart addition to the closet for the high class, Bodycare has enthralled the masses of all sections. Bodycare has established itself as a prime choice when it comes to highquality undergarments, thermals, kids wear and loungewear at reasonable rates for the complete family. With cutting edge research and use of unparallel technology, the company has successfully pioneered products that have carved new roads that drive the growth of Indian innerwear apparel industry.
‘ONCE UPON A TIME’
This story is from the July 2019 edition of Inner Secrets.
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This story is from the July 2019 edition of Inner Secrets.
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