Jota-Kena’s bespoke denim range is perfect for the sustainable-fashion lover
Jota-Kena is a local, ethical fashion brand run by sisters Tanith and Keziah Swinford. The Cape Town design house was established out of the sisters’ shared desire to build a modern-day family brand that is sustainable in its manufacturing and intentional in its design.
Why choose denim for their first bespoke range? ‘Denim is such a versatile and durable fabric, it aligns perfectly with our desire to create pieces that transcend a single fashion season. Another consideration of our design expression was to explore embroidery, which works really well with denim,’ say Tanith and Keziah.
Jota-Kena also draws inspiration from the ’70s – not only in terms of silhouettes, colours and design elements, but because they see that decade as the birth of individualism as a social outlook.
This story is from the June 2018 edition of Marie Claire South Africa.
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This story is from the June 2018 edition of Marie Claire South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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