I started Yu Mei because I couldn’t find a bag that would carry everything I needed in a day – my laptop, phone, 10 jerseys for the Dunedin cold… My friend Laura Braid had the same problem – and the Braidy bag was born. It’s still our most popular style today.
In 2014, I was the recipient of an AMP National Scholarship that provided mentoring and a cash prize, and allowed Yu Mei to transition from a university project into a commercially viable brand. In 2015, we showed at our first New Zealand Fashion Week and have grown from there. We have 36 stockists internationally and have just opened our flagship store in Wellington.
This story is from the October 2019 edition of NEXT.
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This story is from the October 2019 edition of NEXT.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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