When Jessica Urlichs started sharing her thoughts on life as a new mum-of-two on social media, it was simply “a separate space to put all the baby spam”, the Christchurch woman laughs.
But there was also a serious side that came with writing down her innermost feelings on everything from sleepless nights and self-doubt to sacrifices and the all-encompassing love that comes with having kids.
“I was in a bit of a slump when I started,” confesses Jess, 33, who is mum to Harrison, three, and Holly, two. “I suffered from postnatal depletion and anxiety, and having the two children close together, I found myself in the trenches. The writing was a way for me to process things.”
And the poems and musings she posted on Instagram soon struck a chord with parents around the world. In just two years, Jess had amassed more than 85,000 followers, with about 50% of her fans in the States and a huge number in Australia too.
“It grew so quickly, I was really surprised!” she recalls. “I started seeing other mums open up and be vulnerable, and it felt like it gave me permission to keep going and to open up about my thoughts as well.”
This story is from the May 10, 2021 edition of Woman’s Day Magazine NZ.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 10, 2021 edition of Woman’s Day Magazine NZ.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
TREASURE & TRAUMA
The launch of the new season of Celebrity Treasure Island doubled as an eighth wedding anniversary celebration for contestant Millen Baird and his wife Siobhan Marshall, who came fourth on the show back in 2022.
JUDGE JAY-JAY
Radio diva Jay-Jay Feeney delivers her verdict on your biggest dilemmas
CASEY'S BABY JOY 'OUR GIRL IS ALREADY SO LOVED'
The Te Puke gym owner refused to let a devastating accident stop her from becoming a mother
DEAD FUNNY! SHOSHANA'S GOING SOLO
The Emmy Award-winning writer is starring in a macabre new comedy
TWO RAW SISTERS BABY MAKES THREE!
Rosa and Margo have a new cookbook and bundle of joy on the way
HOME AND AWAY'S NEW MÃORI STAR
The son of a Kiwi sporting Legend, Cantona Stewart is making waves in Summer Bay
TV STAR AIDEE 'THE NIGHT I ALMOST DIED'
The actress and director opens up about her terrifying ordeal
CARMEL SEPULONI I'VE ALWAYS BEEN A FIGHTER!
Our former deputy PM the lessons she's learnt in politics on CTI
KENNEDY & SOLLY'S ROMANTIC RACE TO THE ALTAR
The Black Ferns co-captain and her rugby star husband organised the ir nuptials in just five days!
THE BRAD & GEORGE SHOW is back!
Their lovable bromance is stealing the spotlight in Venice!