5 Signs Of Luxury Shoppers

What makes them the creme de la creme of society.

- Vibhor Sharma

India houses not many, but a few leading international luxury brands. From Louis Vuitton, Gucci, Tod’s, Christian Louboutin, Bottega Veneta, to Versace, Chanel, Burberry and Fendi, top Indian cities like New Delhi, Mumbai and Kolkata have in their premier localities, stores and boutiques of these luxury brands. However, the clientele that throng such stores are most certainly a cut above the shoppers that one finds at, say, regular markets, such as in Delhi’s Janpath or Mumbai’s Fashion Street! A luxury shopper is a man or a woman who appreciates the finer things of life, but in order to appreciate these finer things, they have, either bestowed upon them through ancestry and lineage or, inherently, a few characteristic qualities that sets them apart from the masses, yet keeps their quantity amassed, in order to see to it that their luxury tribe doesn’t fizzle out. Below is a quick guide that throws light on the concept of a luxury shopper, and also on how you can see one and most certainly be one, if you like.

They’re rich

Luxury shoppers, either male or female, are the one and only type of consumers of global luxury brands. In the absence of luxury shoppers, no luxury brand can survive. This is because luxury shoppers are either born rich or work their way through life and become millionaires and billionaires. A luxury shopper is one whose bank accounts are always full of money, either black money or white, that’s a contention for the authorities to examine! Luxury shoppers, it has been seen, are people whose families are either mega-industrialists and businesspersons, or renowned individuals from the arts. Such people and their lineages are known as ‘old money’. If not these, then another kind of luxury shopper has also emerged in recent times, not just in India but also globally.