ELEVATING YOUR PET FOOD BRAND: THE FRESH FOOD ADVANTAGE
Creature Companions|September 2023
Redefining Scalability, Pet Nutrition, and Customer Satisfaction in the Pet Foods Industry
ELEVATING YOUR PET FOOD BRAND: THE FRESH FOOD ADVANTAGE

In the competitive landscape of the pet food industry, staying ahead requires not only meeting but also exceeding the evolving pet parent demands.

Today, pet parents seek food options that offer freshness, nutrition, and quality, aligning perfectly with the growing trend of fresh pet food.

At Innomalous, we have been pioneers in this category. Our journey with fresh pet food started in 2016 alongside our flagship brand, DawgieBowl.

THE EDGE OF FRESH PET FOOD

As pet food brand, understanding the nutritional advantages of fresh pet food is crucial.

It is not just a trend; fresh food is a game-changer that sets you apart in a crowded market.

Leveraging Retort Technology

Retort packaging offers a unique solution that addresses the foundational challenge that pet food brands have long faced - meeting the increasing demand for healthier and fresher options.

Retort packaging high-temperature is a high-pressure sterilization process that preserves pet food's freshness and nutritional value without artificial preservatives.

This process extends the shelf life of pet food while retaining its flavor and essential nutrients.

Optimal Nutrient Retention

By design, fresh pet food retains the maximum nutritional value of each ingredient.

This nutrient preservation means your brand can offer customers a product that delivers optimal nutrition to their furry companions in their most natural form.

Essential vitamins, minerals, and protein retention at their peak ensures that your offerings stand out in terms of quality and nutritional benefits.

Enhanced Palatability and Consumer Satisfaction

Fresh pet food excels in palatability. Pets savor the flavors and textures of fresh ingredients, making mealtime an enjoyable experience.

This story is from the September 2023 edition of Creature Companions.

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This story is from the September 2023 edition of Creature Companions.

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