Look closer and you will discover that each hand-woven material has its own name; "Alone in the paddy field" is the name of one, another is called "Garden shed". Just as some people believe talking to plants helps them grow better, Barefoot's late founder Barbara Sansoni respected the process of handloom weaving so much that she felt each new design should go out into the world with a name.
This almost parental protectiveness for the craft extended to how fabric could be used. Even for the dresses in its clothing section, the cutting is expected to honour the original design. "Barbara's thinking was that we should not waste any fabric that comes off the loom," says Shaunagh Aluwihare, head of clothing design at Barefoot. To this day, the piping on Barefoot's shoulder bags, for instance, is material from its men's shirting-a range that struggles against the strict rules on how woven fabric must be cut and the shirts end up oversized and boxy. No darts or zips are added to women's dresses. The focus must always be on colour and the fabric.
This story is from the July - August 2024 edition of AD Architectural Digest India.
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This story is from the July - August 2024 edition of AD Architectural Digest India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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