Advantec Wheels Pvt. Ltd. is all set to launch alloy flow forged wheels and is proud of being an early mover. The wheel spoke is cast, and the rim area is flow-forged by applying heat and pressure. The rim area is spun and squeezed to obtain the desired profile. A much better grain structure of the aluminium alloy is obtained for use in rims. This is claimed to be a lightweight and stronger wheel with higher load-bearing capacity compared to the standard cast OEM and other aftermarket alloy options. “Our idea from the beginning was to create something much more than just a wheel. Our main vision with this particular product was to look at it as a product of fashion and not just as a commodity,” expressed Jasneet Singh, Co-founder, of Advantec Wheels Pvt. Ltd. The company aspires to design and engineer wheels to alter general perception.
Design Philosophy
Advantec has resorted to an aggressive and bold design philosophy. “We are focused on an aggressive design philosophy and tend to base our designs on particular man made and natural objects like the Kohinoor diamonds among others,” Singh stated. Playing with the intrigue of styling elements in its first design, the company draws inspiration from nature’s wonders like black widow and spider.
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Denne historien er fra July 2024-utgaven av Auto Components India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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JOHN DEERE'S AUTONOMOUS LEAP
John Deere's CES launches underscore its commitment to real-world customer solutions. It is addressing the critical labour shortage and operational efficiency challenge, writes Upendra Kasbekar.
SUPPLIERS ALIGN WITH OEMS
The Bharat Mobility Global Expo 2025, surpassed expectations with its expansive and innovative components display. It is a testimony to tier suppliers and ancillaries steering towards the future value chain, writes Ashish Bhatia.
INTEGRATED DRIVELINE SOLUTIONS
As the automotive industry moves towards electrification and intelligent mobility, integrated driveline solutions are a fundamental requirement, writes Upendra Kasbekar.
MAHLE GROUP RESTRUCTURING
MAHLE is undergoing a transformative restructuring as part of its “MAHLE 2030+” strategy, aimed at accelerating its transition towards electrification and thermal management.
ADDON BRAKING SYSTEM FOR SMART CONTROL
Braking technology has evolved beyond just stopping power; it now ensures intelligent control, efficiency, and accident prevention, writes Upendra Kasbekar
COCKPIT ELECTRONICS AND SMART ACCESS
A smaller Indian cockpit electronics market has significant growth potential and requires modernisation. Indian suppliers are ready, writes Ashish Bhatia.
INDIA IS FIGHTING FIT
In 2024, India's defence sector witnessed substantial developments in vehicle modernisation, infrastructure enhancement, and strategic partnerships, writes Ashish Bhatia.
IMTEX 25 SPOTLIGHTS TECHNOLOGICAL CHANGES
The Bangalore International Exhibition Centre (BIEC) was once again the epicentre of technological advancements and industrial collaboration as the Indian Machine Tool Manufacturers’ Association (IMTMA) successfully concluded the IMTEX, Tooltech & Digital Manufacturing 2025.
UNION BUDGET 2025 TRADE OFF AND GROWTH IMPETUS
The Union Budget 2025, presented amidst a charged parliamentary session, maintained the course for India’s economic future and ended with a surprise forego to boost growth, writes Ashish Bhatia
BRAKE WEAR TESTING: CORRELATION BETWEEN VEHICLE AND DYNAMOMETER TESTING (PART 2 OUT OF 3)
This research focuses on reducing the mileage of open-road brake tests by simulating brake patterns on dynamometers, writes Fabio Squadrani, Senior Manager, Braking Systems in Applus IDIADA.
