The Bajaj Pulsar series is the most expansive range of motorcycles in the entry-level commuter-to-sport segment. It’s appropriately insane to think that over a span of 125ccs, there are nine different Pulsars. There is the Pulsar 125, Pulsar NS125, Pulsar P150, Pulsar 150, Pulsar RS200, Pulsar N160, the N250 and F250, and literally, as I write this story Bajaj has relaunched the 220F. Now ideally when the 250 Pulsar twins came out, one would have thought that the NS’ would go out of the window sheerly by the fact that this new platform stands apart from the KTM-based Pulsars, sticking to their foundational ethos. But here we are with the updated NS160 and the NS200, bringing the count to 11. Usually, this kind of in-segment cannibalism would be suicide. But Bajaj exports the Pulsar all over the world from India, this gives them economies of scale like you wouldn’t believe, and they play to their strengths. For the local market, this means that they can afford to cater to microsegments of customers within a single segment who want different things from their motorcycles.
This story is from the April 2023 edition of Auto Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of Auto Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Old School Charm
BSA's Gold Star 650 has arrived in the Indian market with a starting price of Rs 2.99 lakh (ex-showroom). It takes a single-minded approach to retro looks, performance and cylinders. Does it have what it takes to be your garage's premier modern classic motorcycle?
Destini's Child
Is Hero's updated 125cc scooter finally destined to break into topselling products in its segment? Can the 2024 Destini 125 take the fight to the other top contenders? We recently headed down to sunny Goa to ride the updated Destini to find out if it is up to the task
Drops of Jupiter
TVS has launched a thoroughly updated version of the Jupiter 110 which comes with several crucial updates. Does the Jupiter 110 have the chops to top the list of best-selling scooters in India? We headed to Hosur looking for an answer
A well-deserved CHANGE
Ever since Its launch, the Hyundai Alcazar been doing well in the Indian market. Now though, things have gotten spicier as Hyundai has updated the Alcazar. So what all has changed and does it make a difference? Let's find out
Combustion Curvvs
Coupes are the new black, and the C-segment has its newest contender in the form of the Tata Curvv, which looks to take on the Creta and the Grand Vitara with a slightly different approach
CROSSOVER CULTURE
MG's newest contender the Windsor takes out-of-the-box thinking to new levels, but can this Crossover Utility Vehicle offer enough to be your next mobility solution? Read on to find out
WHAT A MINI
The Mini brand is all about being different and away from the rest. So does the Mini Countryman Electric stick to the plan? We find out
Aston's Vanquish returns with an 835bhp V12
ASTON MARTIN has revealed the new Vanquish, marking the return of the iconic nameplate after an absence of six years.
NOT A GIMMICK
We have heard of Xiaomi’s smartphones, TVs and tablets, but Anagh Bhaskar got the chance to get up close with the SU7, Xiaomi’s first ever attempt at a car that was first announced two years ago, and was launched in China earlier this year
Definitive update for the executive saloon
It has been 30 years since the E-Class was launched in India. Now it is time to launch the V214 version and it sure is after keeping the passenger pampered says Rahul Ghosh
