In today's world of business that calls for dealing with VUCA (Volatility, Uncertainty, Complexity and Ambiguity) on a daily basis, it helps to be a brand with top-of-mind recall and market dominance. However, that calls for a lot of sustained effort, across multiple fronts, for companies and their management to keep the flag of success continually flying high on the global front.
TC 10 The latest Interbrand study of the 'Best Global Brands 2022' which ranks the world's Top 100 brands is out. In a world that's speedily walking the tech talk whilst dealing with climate change, depleting fossil fuel resources and making the shift to electric mobility as the mantra for eco-friendly motoring, 15 automakers, purely on the power and panache of their products and aspirational connect with consumers, retain their strong showing on the branding front. And in sync with today's changing business environment and requirements, quantitative Environmental, Societal and Governance (ESG) data has been incorporated into the Best Global Brands methodology for the first time.
Thirteen top 15 automotive brands in India
From India's perspective, 13 of these 15 carmakers other than Tesla and Ford - currently retail their models in the Indian market. The Tata Motors-owned Land Rover, which is part of Jaguar Land Rover, is part of the automotive firmament this year.
For the first time, the 100 most valuable global brands exceed an aggregate value of three trillion dollars (Rs 2,48,70,000 crore). To be precise, the overall value of the Top 100 brands is $30,88,930 million ($3,099 billion or Rs 2,54,49,694 crore), a 16 percent rise from 2021 ($26,67,524 million). The combined value of the 15 automotive brands is $3,47,435 million ($347 billion/Rs 28,62,516 crore) and constitutes 11 percent of the total value of the Top 100 global brands put together.
This story is from the 15th November 2022 edition of Autocar Professional.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the 15th November 2022 edition of Autocar Professional.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Spain's Fersa Group invests in India-based Delux Bearings
Besides theRs100 croreinvestment, the Indian company gets access toadvanced technologies and bearings with arange of applications that willhelpinits global growth strategy, writes Manobhava Baruah.
Tata Autocomp to open compact dual-clutch transmission plant
Amidthe country’s growing need for personal mobility with easy manoeuvrability, comes the demand for vehicles with automatic transmission. Tata AutoCompisready tomovein writes Shruti Mishra.
Pankaj Munjal-backed Hero Motors raises equity from GEF Cap
The company willinvest Rs1,500 crore over thenextthree years andit expects 60 percent ofits turnover to come fromelectric vehicle parts. Itaims to becomea Global EV Solutions Company from India
New age thermoplastics for next-generation EV batteries
Saudi-based global materials major SABIChas developed cutting edgein fire-resistant polymers and flame-retardant materials that comply with various EV battery safety standards across the world.
Switch Mobility to meet growing e-bus demand with fresh capex
Oncourse for abillion-dollar business, the company is exploringa possibility of operating satellite factories across the country to serve different geographies, write ShahkarAbidi and Ketan Thakkar.
Kia India to invest Rs 2,000 crore in EVS, to introduce new e-RV in 2025
New investmentto drive R&D, infrastructure development and manufacturing capabilities. The company willlocally produce EVsin India with possibility of exports as well, writes Mayank Dhingra.
"The government has given enough time for indigenisation but the industry has not taken it seriously"
Amitabh Saran, Founder and CEO, Altigreen, shares his views on problems inthe EV industry and battery localisation solutions with Amit Vijay M.
TATA MOTORS SEES ONE INTWO CARS SOLDAS EVS BY 2030
The company aims to offer wider choices withnew EVs that may straddle a pricebracket of Rs20to 40lakhinthe coming years, writes Ketan Thakkar.
MG Motor India in expansion drive, to invest $100 million
The investment willbe usedtoramp up existing production capacity from1.2to1.4-15lakh units per annum atthe automaker's Halol plantin Gujarat, writes Ketan Thakkar.
"Technology and its multiplier effect are driving business transformations and customer experiences"
Technical Centre India is one of Continental’s largest research and development centres in the world, andasa Centre of Competence’ it also develops customised products for the BRIC countries.
