"I want to know what they are whispering to their mechanics
Autocar UK|May 01, 2024
Ford boss Jim Farley tells Steve Cropley why both he and the company will continue racing, what's next for Mustang and one thing that would lead to his instant dismissal
"I want to know what they are whispering to their mechanics

Jim Farley, president and CEO of Ford, has just qualified 13th. It's 2pm and we're at the 81st Goodwood Members' Meeting, where the Ford Mustang 289 V8 that Farley is sharing with Britain's Steve Soper, the former BTCC ace, has finished in the top half of a stellar 30-car field in qualifying for the inaugural Ken Miles Cup. It's a special one-make event staged to mark the 60th anniversary of the Mustang's launch.

Farley's lap times are a second or so behind Soper's and he isn't pleased, despite the fact that this is actually prodigious performance. At 62, Farley is driving an unfamiliar and very potent car on a very fast track that he has tackled only once before. And although he loves racing, Farley really doesn't have much time for it, given that his day job is to steer a £180 billion Detroitbased company whose 177,000 employees build 4.4 million cars a year.

The following day, in a 50-minute, two-driver race, the Farley/Soper car will cross the line in 13th place in a congested and action-packed contest full of current and former greats, without a single mark on its gleaming blue bodywork, even though most of the notchback Mustangs around it have had some kind of 'tap'. Again, it's a creditable performance.

Today, however, sitting behind the pits in a folding chair, comfortable in his driving gear, Farley's mind is very much on the Mustang's commercial aspects and especially its future. He is deeply proud of the fact that the model has been such a backbone of Ford progress ("not many things in this industry last 60 years") and especially of the fact that a risky decision to globalise Mustang sales, made around 2015 at the start of Farley's own two-year stint as president of Ford of Europe, has resulted in much more prominence and success for the traditionally American pony car.

This story is from the May 01, 2024 edition of Autocar UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the May 01, 2024 edition of Autocar UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUTOCAR UKView All
Poster car that went from rusty to trusty
Autocar UK

Poster car that went from rusty to trusty

One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.

time-read
2 mins  |
November 13, 2024
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
Autocar UK

THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF

The current-gen XC90 has been on sale since 2015 for good reason

time-read
2 mins  |
November 13, 2024
GENESIS ELECTRIFIED G80
Autocar UK

GENESIS ELECTRIFIED G80

Where the story begins, in the Hyundai premium marque’s luxury saloon

time-read
4 mins  |
November 13, 2024
LEXUSLBX
Autocar UK

LEXUSLBX

Can you shrink premium quality to fit an SUV this small? We now know

time-read
4 mins  |
November 13, 2024
Rolls boss ready to 'define the next chapter'
Autocar UK

Rolls boss ready to 'define the next chapter'

Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading

time-read
4 mins  |
November 13, 2024
Once more, with feeling
Autocar UK

Once more, with feeling

AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it

time-read
7 mins  |
November 13, 2024
MERCEDES-BENZ CLE
Autocar UK

MERCEDES-BENZ CLE

Does a PHEV set-up work in a coupé that exudes such old-school vibes?

time-read
9 mins  |
November 13, 2024
ANALOGUE SUPERSPORT
Autocar UK

ANALOGUE SUPERSPORT

Lotus Elise specialist uprates 1990s icon with an eye on track days

time-read
4 mins  |
November 13, 2024
ALPINE A290
Autocar UK

ALPINE A290

The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`

time-read
5 mins  |
November 13, 2024
UK HANGS ON TO OLD CARS
Autocar UK

UK HANGS ON TO OLD CARS

Average car age climbs as high prices dampen demand for new models

time-read
2 mins  |
November 13, 2024