JLR will completely overhaul its retail network in line with its all-out J repositioning as a luxury manufacturer, introducing an agency sales model and transforming its showrooms to give a much "warmer" and "less formal" experience.
Briefing Autocar on how JLR's Reimagine strategy will affect its retail operations following a wide-reaching product preview led by CEO Adrian Mardell in April company bosses explained why "we have to change; we can't do what we've always done" in light of fierce competition from new premium-market contenders and upheaval in the car sales sphere.
Interim UK managing director Patrick McGillycuddy said: "If you look at our current model, we devolve responsibility for the client interaction entirely to our retail partners as a function of the franchise model.
This story is from the June 07, 2023 edition of Autocar UK.
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This story is from the June 07, 2023 edition of Autocar UK.
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