Renault designer hails end of bling
Autocar UK|July 12, 2023
Gilles Vidal calls for car makers to eschew excess and pursue "striking minimalism"
JOHN NEVILLE
Renault designer hails end of bling

Car makers must embrace a global trend towards minimalism, exploring opportunities to use fewer, less complex and lighter materials to create more striking vehicles.

That's the view of Renault design chief Gilles Vidal, who highlighted a shift towards designing for essential use while unveiling the Rafale SUV recently.

"It's time for an era of less bling, I believe," he said. "The challenge for designers will be shaping a brand that is strong and impressive but so much simpler than today. We still want to be making striking cars, but with a more minimalistic, essential design."

This story is from the July 12, 2023 edition of Autocar UK.

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This story is from the July 12, 2023 edition of Autocar UK.

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