Volvo CEO Jim Rowan has said the car maker's in next-generation house software will be its "three-point digital seatbelt" in driving future product and safety innovations.
The Briton was a surprise choice to replace Håkan Samuelsson at the Swedish firm in March last year, given all of his previous experience had been in the tech industry, most recently at Dyson.
Speaking to Autocar for the first time, he said he wants the EX90-Volvo's new flagship and first bespoke EV - to lead the automotive industry's technological charge.
The £96,255 SUV - which is also key to Volvo's target of selling 1.2 million cars (600,000 EVs) per year by 2025 - is described as a "software-driven" vehicle.
This story is from the January 11, 2023 edition of Autocar UK.
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This story is from the January 11, 2023 edition of Autocar UK.
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