If you're not offering an electric vehicle, someone else surely is. This appears to automotive brands. And if they do have an electric vehicle in their lineup, they'll enthusiastically highlight all its features and environmental advantages. So, when you're Mercedes and you're determined to sell an electric vehicle, what's your game plan?
The introduction of the EQ brand was a cautious move, which led Mercedes to electrify their best-selling model. The EQC however encountered several roadblocks - from sacrificing space to an unconventional appearance that garnered curious glances every time it left an upscale apartment complex. Recognizing this, Mercedes' product planners responded with the more appealing EQB, though it remained exclusive in availability and couldn't quite validate its high 80-lakh price tag, partly due to the 'B' in its model name.
Mercedes, having reached their breaking point, made a bold move to capture everyone's attention. How, you may wonder? Well, they suspended a car from the ceiling of a packed auditorium. Yes, you read that right. In addition to unveiling an exceptional product; the EQS sedan, they also announced that this car would be assembled in India, resulting in an enticing price point. This strategic manoeuvre garnered praise from many, but Mercedes remains driven to further expand its EQ presence.
Introducing the EQE SUV- and I emphasize 'SUV' because there's also a sedan bearing the same name. It might seem a tad confusing, but what isn't perplexing is Mercedes' deliberate choice of this product to boost their sales figures. Let me clarify.
This story is from the October 2023 edition of BBC TopGear India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2023 edition of BBC TopGear India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Mi5 SILENT, POSH AND LETHAL!
With its reimagined design language, BMW has done what it does best-divided opinion with the kind of fervour usually reserved for debates about pineapple on pizza.
A VIRAL ESCAPE
The last time I visited Hampi in Karnataka was back in 2021, just as the world began to shake off the COVID-19 travel bans.
FROM UNDERDOG TO CHAMPION
Thierry Neuville's Journey to WRC Glory
Max Verstappen: FOUR-TIME CHAMP UNDER THE VEGAS LIGHTS
From dominance to resilience, Verstappen cements his legacy while Mercedes shines in Sin
VOLKSWAGEN VIRTUS GT PLUS SPORT: SEXY+SPORT
Volkswagen has a knack for keeping their loyal and enthusiastic customers grinning from ear to ear. The German manufacturer has almost become synonymous with build quality, safety and performance.
BE GE AND XEV 9E Sexy and Ballsy!
Starting a review can be quite a challenge, especially when it's hard to pinpoint the flaws!
CAPTURING THE ESSENCE
Chilly, cold mornings and Mumbai is a rare combination that we seldom see in this part of our beautiful country.
BATTLE OF TWO GOLIATHS
When Luxury Meets Performance, Who Takes the Crown?
THE E-MPV THAT DARES TO DREAM BIG
The MPV market, dominated for aeons by Toyota's Innova, has always felt like a rather predictable place. It's the type of vehicle you buy not out of passion but practicality-like a pair of orthopaedic shoes.
IMPRACTICAL YET IRRESISTIBLE
Exactly ten years ago, I took my first international trip. It was to Bahrain, a country of endless desert and skyscrapers, where my aunt and uncle lived. Among their friends and neighbours, one particular gentleman, upon learning I was a budding petrolhead, took an entire day off work to take me around the city’s showrooms to see some “normal” Middle East traffic.
