Over the years, Hyundai has shifted its focus from sedans and hatchbacks to SUVs. In 2023, SUVs make up the majority of their sales figures, and to add to that flow of income, Hyundai has decided to step into the compact SUV game with the all-new Exter. But will this flashy new SUV be able to fight off its competition? Well, we found out about our time with the Exter in the pink city of Jaipur.
WHY DOES THE EXTER EXIST?
SUVs are a growing trend; manufacturers are trying to make them as accessible to buyers as possible with various models and their variants. The compact SUV space is popular and has been an excellent substitute for hatchbacks since they're compact enough to fit into tight parking but practical enough to tackle broken roads. The Exter is meant to serve as an entry point into the Hyundai brand and its line of SUVs.
WHO'S THE COMPETITION?
The prime competition for the Exter will be the likes of the Tata Punch and Citroen C3. The Tata Punch is the bigger rival here as it currently dominates this segment, and the Exter has been designed to outdo not just in terms of pricing but also specifications and features. The Citroen C3, on the other hand, focuses more on an enthusiastic driving experience, and its choice of punchy engine options reflects that further. Both these vehicles get their little slice of the Indian automotive sales pie, and now Hyundai would like a piece too.
THE EXTER'S DESIGN
This story is from the August 2023 edition of BBC TopGear India.
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This story is from the August 2023 edition of BBC TopGear India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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