Not so much a range of cars as perhaps the most exclusive automotive club there’s ever been. Membership: about 116. Cars, that is – probably considerably fewer people given many will own more than one.
You, me and 99.999999 per cent of car nuts are not members of this club. And if you’re anything like me, you’re not sure that you want to be either. The problem is that Ferrari can often come across as arrogant and aloof, it often doesn’t feel like a company that cares about you and me. It’s a global luxury brand, it’s for the wealthy, we see the branding, the merch and the stores and it leaves us cold. Where, you wonder, is the passion you’ve heard all about? The stuff that makes the tifosi tick?
This story is from the January 2024 edition of BBC TopGear India.
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This story is from the January 2024 edition of BBC TopGear India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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