The high footfall at the Nippon Paint India Automotive Division booth at the 20th Automechanika Dubai edition paints a clear picture of the company inching closer to realising global aspirations. Here, penetration in the broader Middle East, a central trading link for markets that are difficult to reach connecting the broader Middle East, Africa, Asia and key CIS countries for automotive refinish and collision repair is a firm focus area. It is a significant market opportunity for the NIPSEA Group company. Nippon Paint Middle East (NPME), the subsidiary company has kept this seemingly uphill task attainable. The entity is drawing learnings from the Automotive Divisions’ India success story and striving to replicate it in the Middle East as the first major milestone. A mantra for its global growth! Poised to expand its presence in such emerging markets with advanced, technology-driven automotive solutions to back the OEM and or ODM partners, the company is also receiving interest from markets like the EU. Sharad Malhotra, President - Automotive Refinishes and Wood Coatings, Nippon Paint India drew attention to the headroom for global growth in the automotive paints and coatings segment. “There’s a lot of talk about how the Middle Eastern market is in an economic slump but we’ve experienced that everything is very upbeat and from our perspective this a very positive sign for the paint and coating segment in this particular market.”
OLUTIONS MEET MARKET SUCCESS
This story is from the December 2023 edition of Commercial Vehicle.
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This story is from the December 2023 edition of Commercial Vehicle.
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