"Indian market is critical for our global strategy"

…states Mahesh Tyagi, Managing Director, Heller India. In an interaction with Sanjay Jadhav, he throws light on how machines are helping to increase productivity and the company’s goal of making the ownership of equipment profitable. Excerpts from the interview…

- Sanjay Jadhav

With a large footprint of your company in the machine tool space, how important has the Indian market been for your business?

We have been present in the Indian market since 1985 via sales representatives. It was in 2010 that Heller India was established to reach out to customers with proximity to after-sales support and management of sales activities.

The Indian market is critical to our global strategy, and we are fully committed to growing it with the right product portfolio. As per our global strategy, the APAC region carries around 25% of the target turnover and the Indian market is a key portion of it. Going forward, considering the upcoming relocation of machines from around the world to India (which is an important aspect of services and an important backbone of our business) along with the continued support to global customers who will relocate to India - either with used or new equipment - will be an important aspect of our business.

According to the latest reports, the Indian machine tool industry expects to grow to ₹10,000 crores in FY23. How is your company aligning its business plans to contribute to this?