The Pickles secret sauce

There are many reasons why Pickles continues to be a leading auction house, withstanding the many challenges that arise from time to time, including that of COVID.

In the dynamic landscape of Australia's industrial market, businesses like Pickles are tasked daily with innovating and staying ahead of the curve when it comes to developing services that benefit both buyers and sellers.

Having taken large strides during the years of COVID-19, Pickles has carried this commitment to change and adaptability into the mid-2020s.

This proved to be the fortunate and correct move for Australia's oldest used marketplace, as tumultuous economic movements made a larger impact in the years post-Pandemic than what was anticipated.

During the years of lockdown, Pickles quickly embraced the challenges of the period and adapted to the new normal by creating several digitally-led services and upgrades to keep businesses thriving and the marketplace alive.

From moving its business online to creating SFH (Sell From Home) tools to aid the everyday consumer, Pickles has managed to keep its title as the market leader, here's why.

A digitally-led future

When the world went into hibernation, Pickles knew that it was a key cog in the machine of Australian industry. So instead of shutting down, Pickles met the shift to conducting business virtually by boosting its online presence.

Moving auctions online meant that businesses could continue to sell their gear and buyers could continue to access assets come rain, hail or pandemic.