Recently, a post on a social media platform caught my attention in which a leading South African hotelier said the current star grading system for hotels has become irrelevant. He believes references by fellow travellers carry far more weight than a certificate on a wall behind a reception desk.
He also believes tourists are better equipped to evaluate hotels than a grading officer who ticks boxes off on a form. His hotel group’s own research indicates that guests increasingly rely on comments and photos on websites.
According to Tripadvisor’s ‘Path to Purchase’ report, 33% of their guests looked around on travel websites before making a reservation, and 74% read the comments on Tripadvisor to decide where they wanted to book.
This story is from the April/May 2023 edition of Go! Camp & Drive.
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This story is from the April/May 2023 edition of Go! Camp & Drive.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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