POCKET CRUISER

Does the QJ Motor SRV 300 do justice to the V-twin cruiser badge it holds?

- Keshav Teiva Poumai

Shared platforms and badge engineering are all too common in this day and age. The QJ Motor SRV 300 displays exactly that, as the frame, engine and a lot of other components are shared with a model from a sister company. This setup works out well for manufacturers looking to gain a footing in any new market. It is easier to co-develop and bring in multiple models based on the same platform under different brand banners. With significant changes to differentiate between them, this strategy works out well, but what happens when there are no distinguishing features and the market sees a sudden influx of almost identical products wearing different badges?

There are certain exceptions though, wherein some examples feature essential changes and functional improvements. It seems like that in itself would go on to justify the new product. QJ Motor has acquired a few well-known brands and has not held back in the least from immediately integrating the newly acquired technology into new models under the QJ brand banner. It also is rumoured to have quite a few co-developed projects, and the SRV 300 could very well be the result of one such project with the likes of Harley-Davidson.