BULL SEASON

Discussing Lamborghini's future strategies for India with Sharad Agarwal, Head, Lamborghini India

The Urus S is now the entry-level model below the Urus Performante. What kind of customers are you targeting with it? In 2017 we launched the Urus and the original formula for this SUV was to combine three different souls which are two different worlds apart. It was the first time we brought everyday driving versatility to a Lamborghini, and also the first time we brought the performance and the driving dynamics of a sportscar to the SUV segment. We focused on a lot of spirit of adventure to make people enjoy and experience the Urus on any kind of road and terrain. The Urus created a completely new segment in the luxury space called the super-SUV. At Lamborghini we are always challenging ourselves, how do we continuously improve the performance and the experience of our models? Now, with the Urus, we have two different new derivatives in the Urus family. We have the Urus S and the Urus Performante. While the Urus S has evolved to bring everyday versatility, lifestyle and luxury and to have an ultimate Lamborghini super-SUV to our customers. On the other hand, we have the Urus Performante where we have raised the bar in terms of performance and fun-to-drive factor. So the Urus Performante is sportier and designed to offer performance like that of a true super sports car.

The Urus continues its bull run in the super-SUV segment - what's next, a more powerful Urus with a hybrid powertrain?